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Workhuman Live Austin
Supporting Team
Lisa Doughty, Creative Director
Jen Perry, Narrative
Corri Glydon, Event Management
Darcy Jacobsen, Copywriting
Katie Vitale, Copywriting
Joe Gursky, Production Design
Sparks, Production & Creative
Freeman, Production
Media Loft, Mainstage
Carl Johan Hasselrot, Animation
We had ourselves a good time down in Austin, TX ya'll! Workhuman Live hosted thousands of HR and business leaders for four days of thought leadership, inspiration, and action. As Art Director, I helped craft creative for the event narrative, "Focus," to cut through the noise of today's chaotic working world and home in on what makes work more human.
I led the design and art direction for the brand look, creating a cohesive design system for promotions, B2C email, and social campaigns. I also developed concepts for key events like the Customer Event and All Attendee Party, and designed onsite signage in digital and print. Additionally, I contributed custom lettering and illustrations for various swag items and signage.
Through promotion to event attendance, we surpassed our goals:
2,700+ registrants (118% of goal)
93% attendance rate
+61 Event NPS
7.7M organic social reach
$30M in new pipeline influenced
